Online Reputation Management Tools- Internet Reputation- Do you have a website, which controls your business in the online market? If yes, then have you ever run a search in the search engines to find where you’re ranked in the search engines? It is a good thing, if you had found your company ranked well in the search
results, but it is not a thing to relax with. You never know when the negative listing about your company and brand, will appear on the front page of the search results.
Any negative review about you will spoil your online reputation, which may wreak havoc on your business. This might not be the first time that you are hearing about ‘Online Reputation Management’, but we are mentioning it again so that it doesn’t slip off your mind.
Have a look at the tips to optimize your online reputation:-->
Optimize the website of your company:
It is necessary to optimize the company’s website with keywords. However it is difficult to optimize all the pages of your website, which is why it is always wise to optimize only those pages that appear on top of the search results, when your website is searched for. Make sure to keep the keywords as the name of your company or the product, and use them as a HTML title tag or URL.
Make your web presence felt:
The main aim of a CIO is that he should try his best and cover almost the initial ten results on a search page. You can, actually, do nothing about the negative reviews posted by your rivals. But, by covering the first ten results with something positive about the company will automatically push the negative listing behind. This will boost the presence of your website.
We would suggest you to use the platforms like Facebook, Linkedn, Google+ and Twitter. These are the ones, which are trusted by Search Engines.
Link other websites to your page:
Creating a hyperlink in other website is a prevailed option, almost everywhere. If other websites use any of your webpage as a reference to link to your website, then it is a big plus for your website. Search Engines would like it when they see many trusted websites are linking to your content, this will uplift your rank in the search results, but too much of it will leave a bad impact that will not be good for your website.
Adhere to Linkedn:
We understand that it is a tedious job to manage too many social media platforms, and often it happens that people do not focus on managing these platforms. Understand the fact: profiles on Linkedn tend to rank higher than profiles on other social media platforms. To optimize a business profile on Linkedn is very crucial, especially for B2B companies, as people search for professional services more on Linkedn than on any other platforms.
Try to fix the negative reviews:
You can’t avoid seeing the negative comments about your organization, no matter how big or small your company is. It is pretty difficult to keep a track of reviews posted about your organization, whether it is positive or negative. The first thing you should do, as soon as you come across negative comments, is try to contact the person behind it and reform the negative reviews. If this method doesn’t prove to be of any help, then leave a comment to justify your company and its products.
Monitor the search results:
Googling your company’s name frequently is a very good practice. Try to do it at least once in a month; it would be great if you do it more often than that. Do not limit yourself by searching the first page alone, because the Search Engine ranking methods change very often and if negative reviews find a way to be on the first page from 2nd or 3rd pages, then you might be in danger. So go for the 2nd and 3rd pages for negative reviews and if you do not find any, then it is well and good.
Activate the Google Alert for your keywords, so that you will be alerted as soon as there is any content, about your company, flowed through the web.
Take care of your offline reputation:
If there is any unsatisfied customer, then figure out the reason behind their discontentment. Do not forget to greet those customers who are happy with you, so that they leave positive reviews on Yelp. Have a constant interaction with the satisfied customers, so that they feel that they are being valued by you. This not only develops a friendly relation, but it is good for your business also.
Take care of your offline reputation and you can see a positive progress of your online reputation.
Online reputation is necessary when it comes to online business, and to have a strong online reputation, you need to hire a strong online management company so that, it arranges for an austere online campaign that will bury your negatives and brings up the positive aspects of your business near the top searches.
About Author: Sara Bruce. She is an SEO analyst and an avid blogger. If you come across any negative reviews about your Business/Services do visit our pages on ‘Remove negative reviews’ & ‘Remove rip-off reports’ to get rid of it.
Tips To Manage Your Online Reputation
Reviewed by Google on Nov 15 2012
Reviewed by Google on Nov 15 2012