Using 'LinkedIn Company Pages' - A Comprehensive Guide

Linkedin CompanyPages- How to use Linkedin Company Pages- Guide to use Linkedin Company Pages- Tips to use Linkedin. It’s time to give your company profile a boost – courtesy of LinkedIn’s revamped “Company Pages.” Presenting a definitive guide on optimizing your enterprise through this enhanced service:

1. Fundamental Steps

The LinkedIn Company Pages employ a more comprehensive mechanism to record your business’ valuable data. Nevertheless, populating the various fields as accurately and professionally as possible will go a long way in attracting interest and improving your cachet. 

Hence fields relating to company type, size, web site, about (bottom of the home page), industry, operating status, year founded, locations, and – particularly – description and specialties - ought to be carefully filled. If you’ve been using LinkedIn for some time, you are advised to reassess the data and make necessary improvements.

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2. Brand Photo

The new Company Pages allow you to post an appealing photograph of your brand on the home page. You should ascertain that your photo conforms to LinkedIn’s 646 by 220-pixel size restriction. For your convenience, however, the photograph may be edited to adhere to this restriction. Attempt to make the brand photograph as visually pleasing as possible with necessary embedded information and signage.    

3. Company Logos

You have the option to feature your company logo in two formats - standard and square, the latter engineered for network and status updates. For best outcomes, you are strongly advised to pay heed to the changed white-colored logo structure that LinkedIn have adopted for a more organized look.

4. New Displays for Careers and Products

LinkedIn have made it more comfortable for your followers to extract data about your products and services as well as view career vacancies. Now special side boxes can be configured to make these 2 sections conspicuous and invite clicks. Of course these functionalities should be complemented with proper management of the main “Products” and “Career” pages.

For products and services, ascertain that you include details about your main merchandise as well as details pertaining to areas like special schemes, upcoming events, new launches, and even downloadable reports – to name just a few. Moreover, there are excellent advanced customization options like appending YouTube clips, adding additional photographs, and detailed further information that you can harness by simply navigating to “Edit” and then clicking the “Services” option in your chief company page.    

The careers section should mention the available vacancies lucidly as well as articulate your company’s working and hiring policies in a simple manner. For hosting vacancies, simply engage the “Edit,” “Careers,” and “Post a job” options sequentially. Note that you may have to pay some fees to host employment vacancies.  

5.Company Page Admins

There is a facility to engage additional administrators to assist you with site design, content, and maintenance. For using this, you must partner and connect online with eligible persons such as web designers, creative consultants, and content writers. Next, you need to head to the “Company Pages Admins” section and fill in their details in the “Designated Admins” box thereby confirming their registration.          

6.Updates    

LinkedIn have placed more emphasis on keeping your portal updated for maximum impact. For this, additional facilities like image accompaniment, statistics inclusion, and the capabilities to highlight priority updates as well as customize who sees updates have been included. Take advantage of these enhanced update services by invariably posting new information about your products, events, and online activities for greater reach.

7. Mobile Applications

Recent mobile applications have been primed for LinkedIn’s Company Pages. These apps let you view, edit, and control your page easily thereby greatly contributing to overall convenience and effectiveness.

8. Monitoring

Lastly, you can now use the embedded “Follower Insights” and “Page Insights” facets to track your page’s progress and learn about diverse aspects like:

a)      The popularity of your updates

b)      Demographics about your followers

c)       Data about unique visitors

d)      Clicks engendered by your “Products” page

About Author: Heather Protz, a freelance writer for USAheadlines.com - offers full home security to help protect your family, assets from burglary and other crimes. ADT Security Services

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Using 'LinkedIn Company Pages' - A Comprehensive Guide
Reviewed by Google on Feb 05 2013
Rating: 4.9